main heading puru thakkar image
Puru Thakkarname heading background image
Hey 👋

I’m a 23-year-old product manager and the ex-founder of Nyus, a VC-backed media startup.

puru.life
Hello, World!

I was born on 18th September 2001 in Patan, Gujarat- a small town in India.

puru thakkar childhood solo
puru thakkar childhood with his mother
puru thakkar childhood with his mother
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I was introduced to HTML at school and fell in love with it. I taught myself multiple programming languages and I now code web and mobile apps.

missing manual books
Books 📕

I learned my first few programming languages from books like Missing Manual and Head First because we only got 1 GB of internet data per month.

Bug 🐞

The startup bug hit me some time in high school. I left every other hobby and became a full-time computer geek.

Build 🛠️

I built a classroom management software, a blue-collar job website, an anti-whaling non-profit and much more.

BUT- I didn’t launch any of them. I was just a builder, not a seller... yet.

first startup pitch by puru thakkarPitch

My first startup pitch at a local college in 2016. I was 15-years-old and the youngest participant where I received a special mention for the best pitch deck.*

*In hindsight, that deck sucked.

seth godin's startup quote

Confusion hit me in 2017. I knew I wanted to start up but how? What do you study for that?

graphic representing anxiety in puru's life

I chose PCM (science) in high school but soon realised that wasn't for me. I wanted to do a startup and an engineering college won't help with that because I already knew how to code.

graphic representing puru facing issues in high school

I convinced my parents to let me skip college and I went to Bangalore to do internships. I found myself an internship, coded their website from ground up, and bought a gift for my mom. Within 2 weeks.

graphic representing puru going to bangalore

I changed my mind about college. I joined a BBA course that only required 3hrs/day and gave me an intro to the business world. Only 3 hrs of college meant I could focus on starting up- and that's what I did.

graphic representing puru joining college
2019

I started building again.

Illumnus 🎓

I interned at Illumnus, a LMS software for schools competing with Google Classroom. I made their frontend web app from scratch.

Port ⚓️

A personality-based dating app. Randomly match with someone, talk for 5 minutes and then swipe left/right.

Tribe Sync 🍿

A chrome extension to watch Netflix & Prime Video while chatting with your friends! It spread like wildfire amongst my friends and I had to shut it down after the server costs emptied my bank.

Riyo 🤗

A customer-retention software that allowed restaurant to give cash back to their loyal customers.

and then...poof - nyus' logo and mascot
Jun 2020
Read a comment on Reddit: 'I get all my news from memes these days.'
Launched an MVP 2 days later—a news app that gives news via memes. Called it 'Nyus'.
Jul 2020
Got INR 25,000 incubation money from 100 Co-Founders Lab.
Started spreading the word about the app.
Feb 2021
Made it official by registering a company.
Say hello to 'Nyus Media Private Limited'
Aug 2021
Declined a INR 10 lakh investment as they weren't a strategic investor. Only few months of runway left.
Started actively looking for investors.
Nov 2021
In investment talks with CampusFund VC.
Placed 3rd in CampusFund's Grand Challenge. Got Rs. 75,000 grant from AWS.
Dec 2021
Raised a pre-seed funding of Rs. 25 lakhs from CampusFund.
Paid pending stipends to long-term interns (and future core team members). Phew.
Jan 2022
Started hiring to build a team of 10 interns and 5 core employees.
Hired in content, tech, design, finance, and marketing.
May 2022
Reached 2,500 daily users and 8,000 weekly users!
Started raising our seed round.
Dec 2022
Unable to raise seed round. Investors weren't sure about the revenue model.
Reduced team and cash burn significantly to increase runway. Pivoted to Corner.
Feb 2023
Corner failed. Considered shutting down.
Went back to the whiteboard to brainstorm how to stay alive.
Apr 2023
Pivoted to Emote- a social mood journal.
Reached 1,000 signups & 100 daily users organically (50% from referrals)
Jul 2023
Unable to raise seed funding.
Nyus, after 3 years, shut down on 1st July, 2023.
Philosophy 🤔

I dedicated myself to philosophy after Nyus' demise. It helped me process grief and fight social anxiety.

I recommend this crash course on philosophy by Hank Green to get started.

marcus aurelius image - inspiration for puruMARCUS ARELIUS
franz kafka image - inspiration for puruFRANZ KAFKA
george orwell image - inspiration for puruGEORGE ORWELL
genwise logo
GenWise 👴🏻

I joined GenWise in 2023 in a product role where I work directly with the co-founder & CPO, Rajat Jain.

I lead 2 key products and help with overall company product strategy on the side.

The only thing I do better than code is decide what to code.
Friends 🤗

I lead the GenWise “Friends” product that helps elders meet new people and make friends!

We started with a blank Figma file and reached a major revenue milestone- all within one year.

AI Saathi 🤖

GenWise solves loneliness by matching elders with ‘Saathis’— trained human companions.

You know who is the ideal Saathi that can talk 24/7 at an infinite scale? AI— and that’s what I build.

Yudy 📊

Need a product insight? Or wanna fetch some data? Ask Yudy— an internal AI data analyst I built for GenWise.

All you need to do is install a chrome extension and ask what you wanna know!

Quizzes 🙋🏻‍♀️

Remember BuzzFeed’s dumb but fun quizzes? I coded the same for GenWise.

The elder-targeted quizzes helps with organic installs and user-engagement.

I am still writing the future